Thursday 18th May 2017
8 ways to win new clients in 2017
- 18 May 2017
Is this the year your veterinary practice truly starts to thrive? Make 2017 your best year yet.
Attracting new clients may often fall to the back of the queue in terms of priorities, but increasing footfall to your practice is essential to keeping your business alive and well.
Here are 8 ways to bring in more customers in 2017…
1. Get social
Many veterinary practices are now taking to social media to build their reputation and earn new customers. A touching story from your practice or some solid pet advice can be shared numerous times on Facebook or Twitter – helping get your name out there and reach plenty of potential new clients.
A small note of warning: use social media wisely. Everything you do and say on a social platform is in the public realm and directly represents your business. Done well, using social media is an excellent and relatively inexpensive way to build your brand.
2. Look after your existing clients
Word of mouth recommendations are like gold dust. You can’t buy them, but you can earn them. Ensuring your existing client’s journey with you is as smooth as possible is one way to start developing advocates for your veterinary practice. Our integrated payment solutions, online booking and data vault software can help you offer your clients a flawless customer journey. Then using Rapport to follow up with useful reminders and helpful information can further demonstrate your willingness to always go the extra mile.
3. Ask for referrals
Rather than waiting for your clients to recommend you, give them a little nudge in the right direction. Make it obvious you are open to new clients in all your communications – you’ll be surprised how effective this can be.
4. Get your website up to scratch
Nowadays, the internet is the first port of call for many when looking for a new service. And looking for a new veterinary practice is no exception. Your website is a direct representation of your business and brand, and should therefore be treated as an important asset. Make it clear where new clients can get in touch with you or book an appointment. Find out about how we can help you create a professional, mobile-friendly website.
5. Run an ad campaign
Harness the power of Facebook ads and Google Adwords to reach a new audience. When used effectively, you can be very specific about who you want to target. Tailor ads to specific demographics and different types of pet owner, or choose specific phrases your potential customers are likely to be searching for.
6. Keep an eye on the competition
Are your competitors offering something you’re not? Knowing what your competitors are doing to attract clients can give you some brilliant ideas about how to entice new patients to your practice. Take an approach that works and give it your own slant – make it even better.
7. Get back in touch
Chances are you have a list of clients who’ve visited your practice once or twice, but then never returned. Make an effort to re-engage with them and find out if and why they’ve gone elsewhere. Showing genuine interest in your customers and their animals will help rebuild the relationship and get them back on your books.
8. Make an excellent first impression
Once a new client has decided to book with you, reassure them they’ve made the right choice. From our easy to use online booking service, to text and email confirmations and reminders – making new clients feel welcome from the start is a great way to ensure they return to you for years to come.
How are you going to attract more clients in 2017?
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